4 posts • joined Sunday 27th September 2009 01:06 GMT
A smaller beaurocracy?
No, I think you get a larger one.
I remember, back in 1993, when Nokia had the EO220 - the first smartphone - within the reach of its fingers a bigger beaurocracy; AT&T killed it. Meanwhile, another beaurocracy - the fruit company in question - was killing EO by promising something better tomorrow. (Hands up all those who still use a Newton, ha ha.)
Your whole article comes back to that age old geek question, "why does good software get killed by bad software?" Beaurocracy is irrelevant. Apple has marketing and Microsoft has a company structure that just fixes bugs, bugs, bugs until the stuff actually works. Good engineering with lukewarm marketing cannot defeat good marketing of bad engineering, and simple dumb persistence will win over either. That's why I still keep my Microsoft stock, well, that and 10 isn't a bad P/E today (take a look at ARM Ltd ;-)
John Bowler <firstname.lastname@example.org>
Three in every washing machine
The analogy doesn't hold on any level:
Microsoft, 1980's: "one one every desktop"
Microsoft, 2004: "ok, done that, what next?" Oops.
Acorn, 1991 or 1992 (internal coffee machine conversation [Hugo]): "one in every washing machine"
ARM Ltd, around 2004: "ok, done that, what next?" "Three in every washing machine?" Ok, that'll work.
As numerous people have pointed out, Acorn morphed into ARM Ltd, possibly inspired by that bit in the Hitchhikers' Guide to the Galaxy where the Marketing People end up on the First Ship. Microsoft hasn't morphed, it's stopped, ceased up.
Meanwhile, for every PC sold one copy of Windows goes with it, and one Intel CPU and, oops, several ARM CPUs and, oops, every flash card and every hard drive has another one...
So, the Microsoft Model of corporate success depends on continuing to develop new and more interesting ways of using the worlds second most complex OS, while Acorn's (now, devoid of the mis-marketing guys, ARM Ltd) depends on someone else finding new and interesting ways of using the worlds most complicated operating systems.
That's what Acorn and Microsoft did - right?
Acorn dissolved because, at least with the marketing strategy it had at the time, it had no future and yet it's market capitalization (shares * share price) was less than the value of the 50% stake it held in ARM Ltd. So it dissolved - Acorn shares became ARM Ltd shares, and Acorn's IP was transferred to Pace.
Likewise Microsoft hit an expansion brick wall - not caused by the total incompetence of its marketing department, as I personally think Acorn's problems were caused by, but because it couldn't expand beyond 100% of the market... so on 2 December 2004 (by my records) Microsoft issued a massive one time dividend to clear a substantial amount of its cash balance.
Unlike other high tech companies both ARM Ltd and Microsoft do currently pay dividends, albeit small ones - about 0.6% for ARM Ltd and about 2% for Microsoft. Unfortunately the analogies pretty much stop there - they are very different companies with very different limitations.
The main CPU is a distraction
>Actually, desktop computers were ARM's original market.
Yes, ostensibly, but Acorn's marketing department had been previously fired by the Sirius Cybernetics Corporation. They (the marketing department) could only conceive of selling into education, and even higher education was an unattainable leap of the collective imagination (hence the fact the UN*X version only sold 200 copies.)
Someone who had been working on the UN*X version uttered a phrase I will never forget; "one in every washing machine."
I actually prefer the even more ironic, "two in every washing machine." The main CPU is an irrelevance - even if every netbook and smartphone in the world uses an Atom as the main CPU there will still be ARM processors, probably *many* ARM processors, in the machine.
The article suggests that Intel has realized this. Back before iAPX86 every microprocessor was an embedded controller - that's why microprocessors were developed (to replace manufacture-time programmed PLAs with software controlled logic). The 6502 was an embedded controller, the ARM was too. Intel has been driving headlong down a blind alley for 25+ very successful years, but it really *is* a blind alley. There is only so much money to be made controlling the main CPU, there is so much more money in all the other CPUs that the main CPU has to call on to do even something as simply as reading a piece of flash memory.