* Posts by brettmk

1 publicly visible post • joined 24 Sep 2009

Samsung overtakes Numonyx in PRAM race

brettmk

Maybe they've learned a lesson about Disruptive Technology

Perhaps Samsung and Numonyx have learned the lesson that so many hard drive manufacturers failed to learn, as detailed in Clayton Christensen'sThe Innovator's Dilemma.

Smart companies will have to realize that there is an end-of-life for a given technology, and while they still want to serve the older technology to their customers, they must also forge into the new technology or they will be beaten by smaller newcomers and then it really won't matter that they didn't supplant their previous technology because somebody else will do it and put them out of business.