Perhaps they might do better if they dropped their prices. To get just sport you need to pay $70 per month. To get sport, and one movie pack you're looking at $86 per month. If you also want Discovery Science, The History Channel and BBC Knowledge you need to add on another $16 - or go with the Gold Value Pack at $105 per month. HD is an extra $15 on top of that. If you want all the movies it's even more.