10 posts • joined Wednesday 2nd September 2009 08:07 GMT
Just what is "Cost" for an e-book?
The cost of a printed book includes paper, printing etc. For an e-book - nothing.
Only the one-off costs of the author, illustrator and picture rights.
For a per-item basis, it depends on how many are sold.
How could Amazon sell below cost?
Surely by pricing it lower, they sold more and thus amortised the fixed costs even quicker?
Reducing the cost for everyone else.
Android 4 works - it is bad overlays which cause the problem
I have a Nexus 4 and switched from iPhone.
The Nexus 4 is Miles better - much more intuitive, faster, easier to find stuff and easier to customise.
Now is awesome too.
I did have a short experience with a Droid Razr on 3.2, however, and that was awful.
Android took a massive step with the 4 upgrade.
Once the old ones work their way through the system (Motorola was terribly slow with updates) Android will provide the best user interface.
What about the benefits
I've been on Creative Cloud for almost a year.
But I never see one of the greatest benefits discussed.
I used to buy InDesign, Dreamweaver and Photoshop.
But now I have access to Illustrator, Premiere Pro, Muse, Edge Animate, After Effects etc. - programmes I'd wanted to own but couldn't justify the cost for occasional use.
That makes it well worthwhile for me.
But I will say Adobe has a lot to learn about Cloud products. Their Installer/updater has got to be one of the worst products ever. The initial download takes days. Upgrades aren't automatic, often crash the computer and cause things like the icons to disappear.
Also the licensing is for a desktop and a laptop, but you can't find out which machines are registered or change it in any sort of managed way. You just open it and suddenly find - "this programme is registered on more than two computers" and have to work out what's going on. You can't run Muse on your Tablet and Photoshop on your desktop, either.
Great idea - poor execution so far. Adobe.
Time for an end to verbal skeumorphism
Perhaps it is because looking at data all day is so boring, or that geeks watch too much sci-fi, but "devouring"?!!
If there is a pressure drop, things move to fill the vacuum. That is physics, not rampaging and ravenous behaviour by a sentient being.
Perhaps it is time for a move away from verbal skeuomorphism.
(A skeuomorph is a physical ornament or design on an object made to resemble another material or technique - e.g. Apple virtual buttons made to look like domed, chrome edged physical buttons).
Mind-numbingly inept behaviour by O2 is not news - its normal!
Re: For years I've put up with crap service
The head of sales at Currys/PC World has now moved to head up Apple's Retail Division. Shows their commitment to customer service.
One reason I moved away from Apple was that intuitive things didn't work. I lost count of the number of times I just wanted to move a file but the box was greyed out. No help, no way round.
The idea that Apples are easier to use is just Apple hype.
Good customer service - Hah!
I had three Apple products - a laptop, a desktop and an iPhone.
The laptop broke down at 13 months. Hard drive. Couldn't buy the part - had to be fixed by an Apple Service Centre. Service Centre told me I could pay £95 to jump the queue otherwise it would take 3 weeks.
The desktop broke down at 13 months. Very simple repair - power supply - a part I could have been down to Maplin and had fixed in an hour for £13. They wanted over £100 to repair.
During that time I also spent over a hundred on "upgrading" the operating system - basically bug fixes which elsewhere would be free but were packaged by Apple into a must have release for $99.
The iPhone 3 was lovely when new. Then they launched the G and "upgraded" the software - no choice whether to have it. Suddenly things which worked fine became so slow as to be unusable. It got worse with each new product released.
I also found that, although I deliberately bought it from a store where it was not locked to a particular carrier, Apple allowed that carrier to lock it to them as part of one of these upgrades.
I moved back to PC and on to Android. The Sting in the tale - Adobe insisted I pay all over again for their software - over £1000 - because I changed platform.
Yet again the old lie that soldiers' pay is ridiculously low is trotted out. Two things make this utter rubbish.
1. This is the base rate. Only soldiers on initial training receive this rate. Beyond that there are a host of operational payments (6 flights home a year, living in a danger area etc.) which take the average pay up to around 50% more.
2. Comparing this with a person who has to pay for their accommodation and food is not a true comparison. £14k is a lot of money if you have no rent to pay, no utility bills, no food costs.
Stop this underpaid rubbish. It devalues the rest of your publication.
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