"On the ickiness of personalised advertising and its source being data individuals freely give to social networks, he says it's more pleasing to receive targeted ads than random stuff you don't care about."
ALL adverts come under the definition of "random stuff I don't care about".
If I absolutely MUST have ads flung at me then ads without "creepy stalking your every move" will be quite enough. The content of the site should be enough to target the adverts; for example if I'm looking at the Register I expect ads about computers. If you're into Golf you're probably looking at websites about Golf which I imagine will show adverts for Golfing stuff. If you're getting adverts for purses [Handbags] perhaps you're looking at a site that is generally aimed at and relevant to people who buy Handbags (usually, but not limited to, Women).
"On privacy, he says the company complies with all applicable laws wherever it operates and pays appropriate attention to security. "
Sounds like the typical refrain from tax dodging persons/companies who always say they've paid all required taxes and complied with all applicable laws. Of course they have. It means fuck all when the laws themselves are broken because they're written by the very people who benefit from them (or for them as a result of their lobbying).
I didn't murder anyone yesterday (today isn't over yet - there's still time) so I'll be making a virtue out of telling everyone I've complied with all applicable laws on not murdering people.