Coming soon, more markets to fail in!
"Beginning soon, the devices will also be available in Austria, Belgium, Denmark, Finland, Ireland, Italy, Luxembourg, the Netherlands, Norway, Portugal, Spain, Sweden, and Switzerland – more than doubling the number of markets for Microsoft's own-branded kit."
They're likely hoping a doubling of the markets will equal a doubling of the sales. Unfortunately I can only see them failing to sell in twice as many places now. The price is far too high for what it offers especially when you factor in the cost of the keyboard cover. As others have said many times it costs more than, for example, an iPad, Nexus 10 or the ASUS Transformer Infinity, offers far less functionality and has far fewer apps.
The only real selling point is the Windows tag but as it's based on an ARM architecture that means nothing. For some reason Microsoft think they can price it higher than competing products with less going for it. I don't know why they bothered with all the secrecy about it when they effectively killed it before it was available. It's a shame because even though I own other tablets it appealed to me but not at that price. The Surface 8 Pro (who picked that ludicrous name?!) is a better option but it's still priced too highly. It offers nothing over a high-spec laptop besides the display and while it's a great display it isn't enough to sell the product to me.