Forget roaming I want cheaper out of plan costs!
I've made this comment before but roaming now works out cheaper than calling when you've used up your monthly pittan.... allowance. Short of business people that travel a lot and the rich few who are flown about for fun I don't know many people that travel abroad often enough to care too much about roaming charges. Yes they're a big deal if you get caught but the practice seems to be buy a local prepaid SIM. While this goes on we're subject to ludicrously high local charges but that's ok apparently. It only matters when it happens across borders.