Great article! How much were you paid exactly for this pro-Apple love letter?
"but it is a significant upgrade"
"Interestingly, even given all of these features, Cupertino's stated battery life for the iPhone 5S is identical to that of the iPhone 5C."
What are you talking about, did you see something different to the rest of us? A new CPU, motion sensor, supposedly better camera and a fingerprint scanner. How does that count as significant? A new CPU should be more battery efficient (ignoring the Tegra line there), a motion sensor won't be active unless apps are using it so shouldn't cause drain by itself and a fingerprint scanner.... BEHOLD! THE GREAT INNOVATORS, APPLE!
I'm no Apple fan (I know, I hide it well) but surely it's clear to most now that they have massively lost their way. A slight upgrade and a plastic rehash of last years model aren't going to set the market alight.