HTC wake up
They blew $1 billion on an advertising campaign with Robert Downey Jr. and I can count on one hand the number of times I saw anything to do with either him or the HTC One on TV. That number is actually zero.
They have to start focussing on one thing, any one thing, and push that hard. Even with the relative success of the One they're second guessing themselves when they have to keep on that track. I don't mean ignore all markets in favour of it but keep pushing the premium phones and eventually people will see that the likes of the Galaxy line are awful quality and maybe switch. If they would consider offering handsets with stock Android in place of Sense I imagine a lot more would look at their phones.
Even as a fan of HTC I'm having a very hard time considering them for my next phone. They just seem to have a giant bowl of bad ideas that they keep going back to like a comfort eater with a bowl of popcorn.