Re: Too Simplistic
"...the express letter of the law..."
I think that's the key point. It may satisfy the letter of the law but it doesn't pass the smell test.
Avoidance for me is when you start sailing close enough to the wind that you need to rely on the letter of the law. So:
Starbucks - I don't like the coffee but everything it's been accused of is basically straightforward business practice. One part of the group holds the rights and licences them to the other parts. They charge group members the same as to other companies and only reason they made the news is everyone knows the name.
Google - everything goes through Ireland? Really? So if I was to call and arrange an advertising campaign I'd speak to a guy in Dublin not London? If yes fair enough if no...well something's off.
Amazon - Legally warehouses don't form an establishment. I can see how that would work - you've overseas customers so you ship over a local stock of goods so fulfilment is quicker. You then restock in bulk from your home base. Whereas I reckon a lot of what Amazon sells comes from UK suppliers and I can't see how a crate of books from a UK printer magically goes to Luxembourg when put on a shelf. Lets face it, legal or not, it reeks.