First to market isn't usually the winner
The first smartphones to hit the market were from companies like Nokia and Blackberry, and devices based on Windows Mobile. Where are they now? Microsoft and Nokia scrapped all their earlier work and started again, not too successfully, Blackberry are virtually dead, and there were others who's impact on the market was so insignificant that I can't even remember who they are. The winners are Apple, who were very late to the market, and various devices based on Android, particularly Samsung. They were even later to the market.
Those companies looked at what the others were doing, figured out what they were doing wrong, and managed to fix it. Much cheaper and easier to learn from other peoples' mistakes than to learn from your own.