Will facebook die?
A while ago I thought that facebook was like so many other things that seem to come and go and imagined it would only be a matter of time before the novelty wore off and facebook would fade into obscurity. Once mums and dads started using facebook, I thought that the cool factor would have evaporated and that kids would move on to the next big thing. Nobody wants to be seen hanging out with parents and all that. Personally, I have a facebook account but only check it once or twice a year, mainly to thank people for wishing me happy birthday after they have been prompted by facebook.
Maybe I was completely wrong (I know advertising income does not equal user growth but advertisers will not throw money at a dwindling user base). It would be interesting to see just where the user growth is happening, because if it is increasing in places where people don't have much of a disposable income then such growth is not going to do much for advertisers.
Will the facebook novelty wear off? When?