The Price is fine.... you have to look at the market is in and then you will realise that its CHEAP. I bought one last week and its amazing. Compare it to the iPad for example (yes i know people say that you cant compare it because its not a console, but since its release people have been saying that alot games are now bought on the iPad and its taking over the market <_<). The Vita is a real contender for the iPad as it is half the price almost, it has a very slick interface and apps. you can already get twitter, facebook on the device and a Netflix app is already out in america (not uk unfortunately) but it is lacking YOUTUBE! i also herd things about skype which would contend facetime as its multi platform not just mac...
SO the comparison.
Yes the vita doesn't have all the apps the ipad has but its cheaper and a better games device, (lets face it ipad is just a big games/facebook tablet, iwork doesn't really make it a productivity tablet yet)
and with some big apps on the way for vita why would you buy an ipad?