The article made the comparison with Gold DVDs as if it was the gold being written on. It's not. the gold serves to reflect the beam and works better than silver which tends to oxidize over time. Regardless, the data is still being written on a very temporary substrate that has a life expectancy of 5 to 7 years. The Milleniata solution, while really not practical for 100 years or more given the forward march of technology, certainly provides a "solid" solution for a more error-free and longer lasting inexpensive archival medium. So do we send our data to them to burn? How does one take advantage of this technology without spending $2500 for the drive?