I disagree, because there's something important the article misses out: Previously, Office 2011 Home And Student could be had in a retail box 3-licence, 3-machine pack for ~$140/£100. These licences involve activation, as I understand it, but should still work because each pack comes with 3 keys, and each key allows for installation on one desktop and one laptop as long as there is no concurrent use. There was a similar setup with 2 licences for the Home & Business edition, which is required if the software is being used for non-personal (ie commercial) purposes.
For home users, you could previously get up to 6 machines set up for the same price that Microsoft will now charge for 1 machine, and if they follow the logic they're imposing with Office 2013, those will be node-locked licences too.
I figure people who realise what's going on and belatedly realise they need Office 2011 as there won't be an Office 2014 will first look in the retail channel to try and find the 3-licence box sets, and then consider whether the software's really worth the money without first at least evaluating LibreOffice or whatever other alternatives they want to try out.
It's not a smart move IMO, and speaks volumes as to how much faith MS actually have in Office 365 as a compelling proposition in its own right - if they're having to hobble their own competing products to make it seem an attractive proposition, that's a bad sign.