HSBC rather shot themselves in the foot
I'm an HSBC customer, on the morning that Apple Pay launched in the UK they emailed all of us to tell us that Apple Pay was was here...
Coming later in July. A new way to pay with an HSBC debit or credit card using Apple Pay.
Enjoy the benefits of an HSBC debit or credit card using Apple Pay.
Apple Pay will change how you pay with breakthrough contactless payment technology and unique security features built into iPhone 6, Apple Watch, iPad Air 2 and iPad mini 3. So you can pay in an easy, secure and private way.
Thank you for your continued loyalty to HSBC.
I guess this was "getting out in front of an issue", by telling everyone you have an issue and waiting for it all to hit the fan