Re: Selective pricing quotes?
On the other hand, there is no way to watch the Ashes using Chromecast, so the cost is irrelevant, or only to be compared against the 'standard' way of getting Sky Sports. It's still a little pricey; if you want to watch every second of every Test, get a Sky box, if you want to just watch the final afternoon of each Test, get a dongle.
This is what this article is trying to get across, Google can be as "disruptive" as they like, unless they've got the content people want it is irrelevant. I'm not sure he's right though.
A lot of commenters on Chromecast have been saying things like "Woohoo, now I can get Netflix without Xbox Live", so maybe they are banking on enough people giving them content. There is every chance that Sky will happily provide a chromecast interface for everything on their catch up service - they only care that you are paying, not how you are watching.
It seems to me that chromecast offers everything that a broadcaster would want from a service - they control the user interface for selecting content, they control what items are made available to you to choose, they get all the analytics about what you are watching, and someone else is responsible for ensuring the playback quality, interface issues and so on.