Re: There are times when Starbucks is the best choice
customer retention increases x% if staff use the customers names. In America. I can't speak for America (probably very similar, Americans aren't stupid) but in Europe it feels invasive, creepy and insincere.
I don't drink the black stuff, but I do buy a sandwich each day. I couldn't give a fuck if the people serving me remember my name (and I'm certainly not telling them), but I do like it when they remember enough that I like the mayonnaise on the bottom slice, then the chicken, bit of bacon on top and then the salad without me having to tell them every day.
I'd probably start going to a different store if they started asking my name...