The ignorance displayed in this article is astonishing!
Apple sell Iphones, not IOS? Since when? Apples WHOLE marketing strategy is based around iTunes and the integration of IOS across devices! One of their major selling points is you are paying above the odds for the tech, but with a promise of free IOS updates.
They take a small cut of apps sales..... Given Apples figures for 2010 as a net $4.1 billion from iTunes and the app store, this is the MAIN part of Apples business model, not something tagged on!!!
I’m not even going to START on major players entering hardware/software and both markets in the last 22 years - that's possibly the most ludicrous statement I have ever read!