I am with AC 15.56
Personally I loath the Murdoch/Newscorp empire but they are a business not a charity. If advertising is not paying the bills and pleasing the shareholders then they have to find something else. Whether or not it will work is something else entirely.
Personally I would prefer to pay for viewing/using websites with the relatively staid advertisng they have now. It can be annoying but the info/data/whatever has to be paid for somehow, and I would prefer that to micro payments or subscription.