We all paid for Brown's auction
"The truth being that we want, as a matter of public policy, to shake every last penny out of those companies we can in those auctions, and there being fewer bidders would of course frustrate that aim."
We all ended up paying for Brown's auction. We paid when minimum monthly fees rose sharply (oh, look at all the extra minutes text, you don't need, that we're giving you anyway) and then in eighteen month contracts, followed by twenty-four month contracts. 3G (and now 4G) mobile data still costs a fortune compared to fixed line.