As seen in semi rural Northern California
Which is where I am at the present
Checks (us spelling) rule Ok.
Where the locals use them there will be a need for a local bank.
In fact the small town I'm in right now (06:11 in the morning) has two right on main st.
There is a general store, a blacksmiths (makes fancy doodads and does not shoe horses), a Barbers shop etc etc.
There is even a Victorian Hotel right across the street from the Saloon (Over 21's only) and a theatre.
Wallmart? Dollar General?
Oh, they are 15 miles away along with BigK and Safeway.
The view of the people here is that the people in the cities need to get out more often and see the world as it really is.
This place is close to 300miles from the ethereal if not downright unreal world of silicon valley and could not be a more different place. There is even a place that is a Radio Shack agency.
If the locals are strong enough then their town won't become a WalMart Ghost town. Remember thart Walmart are shutting lots of rural stores. What then for the locals? Will Amazon fill the breach? Out here? Are you kidding. It will cost them billions just to setup the infrastructure to rival that of the supermarkets.
It seems most people here are for Hilary but there is one 'Trump' poster right across the street from where I'm typing this.
If you mention 'Salesforce' around here the answer will be 'Oh, that's Hank', not some app on a mobile device. Cellphone signal here is 1 bar on AT&T. T-Mobile is non existent.
IMHO, this article is another pure clickbait flimsy.