"LTE *is* 4G, the ITU moved the goalposts to match the marketing machines of Big Telco back at the tail end of 2010:"
The paragraph quotes still appears to say "we defined IMT-Advanced as 4G but to the extent that the term has been butchered, it can now be applied to other things". A distinction between their desired definition and their concession to using the term.
But that's not relevant in Australia. Nobody has taken Apple to task for making a technically inaccurate statement. Apple was taken to task for making a statement misleading or likely to mislead consumers. There's a BIG difference.
If Bugati advertised the Veyron as "drive to work at 400Km/h", I'm sure the ACCC would have a go at them too.
Here's the section of the act (or possibly one of them - and it may have been renumbered about a year ago) that is in question:
TRADE PRACTICES ACT 1974 No. 51, 1974 - SECT 52
Misleading or deceptive conduct.
52. (1) A corporation shall not, in trade or commerce, engage in conduct that is misleading or deceptive.
And, here's a description on the ACCC website of the kinds of things that may be included in that. Note the first one!
Examples of misleading or deceptive conduct
Whether or not conduct is considered misleading or deceptive will depend on the particular circumstances of each case. Conduct that misleads one group of consumers will not necessarily mislead every consumer.
Some examples of conduct that may be misleading or deceptive are:
* a mobile phone provider signing you up to a contract without telling you that there is no coverage in your region
* a real estate agent misrepresenting the characteristics of a property, for example, advertising 'beachfront lots' that are not on the beach
* a jewellery store promoting that a watch 'was' $200 and is 'now' $100 when the store never sold the watch for $200
* a business predicting the health benefits of a therapeutic device or health product but having no proof that such benefits can be attained
* a transport company using picture of aeroplanes to give you the impression that it takes freight by air, when it actually sends it by road
* a company misrepresenting the possible profits of a work-at-home scheme, or other business opportunity
* failing to include in advertisements that sale stock is limited in number or available only for a limited time.