better than last years efforts
At least they remembered to show them doing something, last year you could easily get the impression Surface was just a colourful prop for dance routines and the keyboard a great way to make clicking sounds, tap dancing style.
Probably the right choice attacking iPad as well, there are too many physically similar Android convertibles around. Playing the 'it runs Windows' card again isn't an option, didn't work first time and if anything people care less now.
Can't see long term success in stealing iPad defectors though, with Android undercutting everyone in every sector and defectors inevitably not being fanbois (or they wouldn't move), painting Surface as a better iPad won't justify the pricing.