These days there is an opt-out
"Can't even watch the game or the Sugar Ray fight"
Grandmaster Flash - The Message (1982)
If you're that disgusted why not just take it for free? There are plenty of streams available. Personally I think sport is the most monopolised and over-priced form of content available, more than films, music, games, etc. There's no accounting for (or competing with) the fanaticism of some fans and their willingness to spend half their income on event/season tickets, PPVs, Sky subscriptions or £45 for a nylon t-shirt. It's close to (an evangelist) religion for many. People with a love of sport but who also have some worldly perspective simply won't subject themselves to this extortion.
The real shame of Sky et. al. is that these sports become detached from, and neglect their grass roots, particularly football, which was a working man's game. The growth of value in the game is a story of disenfranchisement for everyone except a handful of people at the top of the game (FA, FIFA, players, agents) and Sky shareholders of course. We saw recently with the Karen Murphy case how viciously determined these people are to keep milking their monopoly.
Gimp for Sky subscribers.