Re: Re I'd missed your Apple bullshit for the last week (@AC)
The Apple shop employees are paid to clap and cheer like morons at every product launch. They'll even insist on giving you high fives on your way, though they are at least doing it in order to provide themselves with shelter, warmth, food, etc, rather than because they honestly think that shaving 180g off an already successful product is really exciting.
I guess the issue on Apple's side, when launching modest annual evolutions, is whether to risk a damp squib of a launch event like this, or to forego one for the first time since the iPad was announced. Damp squib it is.