But this article doesn't say the sales numbers!
"Got that? Microsoft spent more in a single year advertising the Windows 8 and Surface launches than it took in from Surface sales that same year."
But this is comparing the advertising for two things to the sales from one thing.
Who cares about how much money companies make anyway - if a company makes loads of profit, that's not good for me, the consumer. How do they do on sales? (Windows 8 passed 100 million a while back - seems like a success to me.)
MS spend a lot of advertising? Well, I'm more bothered that I have to endure endless mentions of Apple, whether it's the product placement in virtually every TV show, or now in most adverts. Go out to do some shopping, and itunes and app store gift card vouchers face you in every store aisle. It goes on and on - take a count of how many times you see an Apple ad per day, and it vastly outdoes any other company.
"Apple sold 57 million iPads in the same period"
Not that we care about fisher price pads, but that's still way less than even just Windows 8 PCs - so much for the death of the PC.
I love Android, but how well were individual Android tablets selling before the Kindle Fire or Nexus 7? Indeed, how well are many of them selling now?
Let's not forget how "one million in 76 days" was hailed as a runaway success for a certain Apple product, despite Symbian selling vastly more. And that was preceded by 6 months of wall-to-wall hype and advertising.
It also strikes me as entirely normal that new products get lots of advertising, whilst established well selling products get less advertising, so comparing the budgets as if they should always match doesn't make much sense.