Daggerchild,
I've no problem with Google using algorithms for search. That's fine, it's automatic it mostly works. And then they should have a process to deal with problems caused by their search. They could have cooperated on a process with the EU, but instead decided to be "Kevin the teenager" and moan about it a lot and claim it isn't fair.
I do have a problem when Google lie about what an algorithm is though. When they try and claim it's an automatic and magical process of computerised selection. When in fact it's just a recipe of choices made by Google on how the computer should prioritise. There were even times 5 or 10 years ago when Google were trying to claim that they couldn't manually intervene in how their search results came out. Pure bollocks of the highest order.
So that's all great. However when Google have a trending or a news feature, which has an influence on the stuff people see, and is doing so by selecting winners - at that point, they've changed their business. At that point, they're a publisher. And being a publisher, means that they're responsible for what they publish. It's no longer acceptable to claim that they pulled it after only a few million people had seen it and there'd been complaints. They're no longer a dumb-pipe / aggregator / safe harbour. At that point, they're to blame. And they should be responsible for that.
If algorithms/computers aren't up to that task (and of course we all know they aren't), then they need to employ human editors. And if they don't want to do that, then they should stop pretending to be a news organisation. And let those people who attempt to be responsible for what they publish do that job - and maybe stop trying to steal their revenue stream.
This is Google's choice. Be a good little search engine that sells adverts to go with its searches and just be a boring but highly lucrative company. Or try to be exciting and relevant, and take responsibility for the content they generate. The same is true for Facebook. They become a publisher at the point they're choosing to insert "news" into people's pages to promote ads and stories, rather than just showing the cat videos and pictures of lunches posted by peoples' friends. And they should stand or fall by what they publish.