...only a complete numpty would choose a Beemer as a company car.
Oh, hang on, you'd have to be a bit mental to choose a Ford as well.
And that, m'lud, is where the analogy breaks down.
Actually, unless you do silly mileage and choose something with a fairly low CO2 emission, or are happy to taking a stinking great hit from dear old HMRC, you'd probably have to be a bit mental to take a company car at all nowadays, wouldn't you? I'm fortunate enough that the last one I had was back in the good old days when company car taxation was based on a percentage of the list price of the vehicle adjusted down through three simple mileage reduction bands whereby you could get into the mid band at the very least if you had a bit of nouse. Add to that the fact that the people I worked for at the time used a hire/lease company that offered a huge range of different cars and the net result was that various folks ended up blatting around in Subaru Impreza WRX's and such like - immense fun to drive, but still fairly practical and remarkably gentle in terms of the tax hit. In fact, much easier on the pocket (and definitely lots more fun) than most of the normal rep-mobiles and just about any of the "luxury" brands.
Sorry, sorry, I'll put the rose-tinted glasses away.
Back on topic, Apple's price reductions may not be astronomical, but if you were thinking of maybe adding something Mac flavoured (particularly that MacBook Air that was mentioned) to your household computing collection, you'd still be a bit daft not to take advantage of Friday's fun and games. Even it if is only a hundred dollars (or a hundred quid or whatever), better off in your pocket than theirs, no?
Alternatively, if you absolutely hate, loathe and detest all things Apple and want no truck with those hellspawn, then that's fine too isn't it? Nobody's going to hold a gun to your head and force you to genuflect madly in the nearest shiny-shiny Apple Store are they? Just chill guys - use whatever floats your boat. (Full disclosure here - yes, I do sometimes work on my dear wifey's MacBook Pro or 8-core Mac Pro, both of which are very nice. I also have an iPhone and an iPad myself, but I use PC's at the office, have a Windows XP laptop at home, my music PC is a big Win7 64-bit box and I can't remember offhand how many Linux boxes I have - I think I've only got two now, but it may be three, they just don't tend to get used much any more.)
It's all just good fun really isn't it?