Re: Why the hell...
That's easy to answer.
Its all about the ad placement. With the advent of heads-up displays and the corporate urge to make everything an always connected ad spewing dystopia it is only a matter of time before an ad pops up on your windscreen every 5 miles asking you to subscribe to whatever or pay x amount to remove it for the next 5 miles. This will be billed as a safety feature (seriously) because a) if you don't pay you will crash because you cannot see the road, and b) if you don't pay then it will automatically inform the police that you are driving whilst viewing content on an internet connected device.
Jocular though that scenario is I worry that it is disturbingly close to reality. It started with games and is now creeping steadily into everything else too.