The lesser evil, for now.
"Although the net neutrality rules have been hailed by many as a victory for the ordinary internet user, in reality it is more of a win for the new status quo of Google and Netflix over the previous giants of telco policy: AT&T, Verizon and the telco and cable companies' industry bodies"
Telcos (at least here in the US) already have far too much power behind them that they use to squeeze every cent that they can out of consumers while providing the least value possible. It is basic capitalism and no surprise that they have all joined forces to NOT compete against each other, thereby locking broad regions into one or two "choices" for providers while blocking any newcomers and claiming to not be a monopoly (although with the non-compete agreements in place they functionally are). As they own the physical assets, there really is no other choice. Google and Netflix on the other hand, have multiple competitors at your finger tips at any time. Telcos have the physical ability to strangle your (my) choice. I'm all for handing this victory to the Tech Companies as I believe it is very much in the interest of the consumer (vs. the other option).