They would do well to raise their profile.
I mention to customers "well you could get a AMD based machine..."
"What's that? Never heard of...AMC did you say?"
Yet they all know of Intel due to every Currys ad etc. having the Intel tag on jingle.
They complain about Intel taking all the cake but when hardly anyone know who you are...
I love AMD gear but they are their own worst enemy. While we are at it, c'mon AMD how about some new chipsets that are at least 2014 spec rather than the current 2010 spec ones.
Edit - Just checked and the average price for a FX 6300 CPU is currently £9 more now than what I paid a year ago.