Re: Modular was always a silly idea
"Add-ons that are proprietary to your brand (and thus give the consumer no reason to believe the system will be supported in future) are not that great an inducement to buy your brand. The only way that add-ons can be an inducement is if the consumer knows they can be used across handsets in the future."
And cross-brand add-ons can be a DISincentive to buy your brand. People can DEFECT. Ergo, if proprietary add-ons are a sink and cross-brand add-ons can encourage defections, the only practical option is the one we see now: practically no add-ons at all.
"It is better to have a small chance a will buy your brand than no chance at all."
And they do that by encouraging lock-in. That's why most Android phone makers don't produce stock (especially Samsung). Those that do cater to a niche clientele.