To be fair, I'm paying at the moment by not blocking adverts too aggressively
I was too, until recently. As said in the bootnote to the article, and I agree, these sites need some revenue source. But I got fed up with The Register locking up my Firefox browser, sending RAM usage through the roof, stuff like that. I don't visit the site too regularly, so I can't estimate when it really started, but I first saw it happen in mid-August, I believe. If I loaded an article an very quickly pressed ESC to stop the loading, whatever code that was going to be loaded did not have time to load, and I could read and not have the browser lock for minutes at a time (until it showed a dialogue about that, which was useless). If I wasn't so agile, then I was screwed. In all article pages here.
So I installed NoScript, and that problem disappeared. The footer bar right now says that it blocked 20 scripts. Really? WHT? I know some are for El Reg's own operations (the page looks and behaves differently in some little aspects), but come on...
My daily online newspaper of choice (where this locking problem sometimes also occurred) is even worse: I see between 50 and 80 blocked scripts reported by NoScript. This MUST end, really.
"The Register for its part goes to some length to pull ads from reputable entities."
OK, but even if they are "reputable", in the sense that they are not serving purposeful malware... do they know how to code, or are their scripts going to lock my browser if I have the misfortune of trying to read an article here??