Fakes or clones
So who would want such a thing? Apart from the sad old wannabees with more money than imagination, this seems to be a prime hunting ground for the clone makers. Buy a beta board, reverse engineer it and start flogging your own version. You never know, with real R-Pi not producing until February at the earliest, they could even be beaten to market by their copies </irony> (Or worse: find that the copies have been improved over the original.) Since these versions don't have the development and design costs their overheads are lower and the cost per unit (since R-Pi have also done all the promotion for them) should be considerably lower.
But it gets worse. If these few boards really do fetch the amounts reports (and don't just get the bids cancelled/withdrawn) then that would seem to indicate a burgeoning market for the less scrupulous to produce their own "beta" (where beta takes it's traditional meaning of: hardware/software that doesn't work properly) boards and make a few $k for themselves, until the window of opportunity closes.
Either way, it sounds like an astoundingly bad idea, to release prototypes onto the market.