Knickers on coat hangers
> retail rival Dixons upping its game.
So that's what it was!
I recently had cause to visit a copy of PC World (aka Dixons) to return an item I'd bought online that didn't meet the description on its website. After getting my refund I had a wander round the store to see if they actually stocked the item I thought I'd been buying (they didn't, but the one I'd bought online was there - for 50% more than the website was charging).
It turns out that the store, a fairly large one, had undergone a revamp since my last visit a year or two ago. While the in-store personnel are still as unwilling as ever to make eye-contact, in case you try to ask them something, the store itself was vastly different. It was now much more themed towards the glossy end of the market: with greater emphasis on big TVs, lappies, and shiny things than their previous rather drab piles of stuff in half-opened boxes. It did seem to me that the actual number of products per running foot of shelf space had taken a drop. Gone were the rows and rows of identical products - with 3 different price stickers (all wrong) at various places on the shelf edge. Instead the displays were much more "boutique" and sparse. With individual items tastefully presented and widely spaced - often with just a single product up for grabs.
It was still the same old stuff that they'd been flogging before, but the presentation (if not the availability) seems to have had a makeover. The carpets seemed cleaner, too.