@Vic: Me, my Internet and I
> repeated "i" in Apple product names does indeed have exactly the effect
I did see this coming and hoped I'd avoided this thread with reference to the English language. If the effect the Rabbi was referring to was restricted to the English speaking world then he may have had a point. But consumerism and i<products> are both global phenomena - with the vast majority of consumers having no linguistic connection between "I/me" and i<product> names, so the connection fails on that basis.
So far as it being a joke is concerned, I hope he's got planning on making a living from it. I doubt that injecting that sort of bon mot into an otherwise serious piece would have added to it's credibility and I feel sure he could have come up with something better, given the long history of Jewish humour.