You can lead a viewer to VoD
... but you can't make them watch it.
ISTM there's a vast proportion of the TV audience (across all age groups) who's TV watching style is simply to vegetate in front of the goggle box and watch the least-worst programme on the 2 or 3 prime channels. Where "prime" is a movable feast depending on whether they're a habitual BBC watcher or an ITV fan.
For the rest of us, possibly the minority of the population - maybe even a small minority, the main feature of a PVR is to skip advertisements. If I had to give up every feature of mine, except for FF I wouldn't be that concerned. The explosion in new channels hasn't really increased the breadth of programming available - it's main function has been to increase the number of repeats and +1's thereby obviating the other main function of a PVR: to prevent missing a programme due to schedule clashes (though obviously, the abillity to watch stuff according to one's personal timetable is nice, but see above: re. vegetating).
If I had the choice, I'd dump broadcast TV in an instant (and the licence fee that goes with it). I'd much prefer an Amazon style of consumption where I paid the going rate for the programmes (ad-free 'natch) I like and received a set of suggestions of "other people who watched .... also liked ....". With a bit of forethought, that feature could even be automated by monitoring which programmes were watched from beginning to end, rather than cancelled mid-stream. Just so long as I don't get promotional on-screen inserts when I'd trying to watch the footy.