Could herald TV's renaissance
> but logistically it's nonsense and a decision we might all live to regret.
It could also be the best thing to happen to TV since sliced bread advertisements.
Instead of having to write shows in 10 minute chunks, to be ad-break friendly, writers would have the freedom to produce, long, flowing scenes and to break the "action" into logical, rather than times, sections. It would allow programmes to break from from the staid, formulaic formats they presently have and to produce new, innovative patterns (providing the current, awful, level of TV writing can be kicked up a notch or ten). And it would allow a full 60 minues of programming per hour - as opposed to the current standard of 12 or 18 minutes of advertisements, that is de rigeur - and give the BBC a serious pause for thought.
Better yet, by requiring a better way of financing programmes, we might find that a true PAYG or subscription model comes into being. Where people only have to pay for the programmes they choose to watch, and continue watching. Rather than the hit and miss "half of everything we spend on advertising is wasted - but nobody knows which half" model we have at present - that just annoys and gives the audience a reason to switch channel.
Finally (and here's the controversial bit), by doing away with a large source of advertising, the average couch potato might not feel so pressured, or manipulated, into buying all the unnecessary garbage we currently get cajoled into thinking we must have, RIGHT NOW. Since most of the stuff we buy is imported, it'll have little affect on our industrial output (what's left of it), but could do wonders for our personal wealth. You never know, people might even start saving again.