What IS new
... is that there's been so little innovation from Apple for such a long time.
It does appear that they managed to launch their ballistic [ used as a technical term here ] trajectory with the early products, when there was little or no competition. Since then the curve has been sustained by the F*bois who are still living in 2008/9, the inertia of big business and the lack of anything better from the Android-ers: who are *still* playing catch-up and who's idea of innovation is aping what Apple have done in the past.
However, like all ballistic trajectories, at some point the upwardsness flattens out and gravity starts to exert its influence (as it does on us all!). Sooner or later that "meteoric" rise does what all meteors do and falls to earth in a firey spectacle. The only difference between Apple's ballistics and ordinary ballistics, is that you can usually plot, very accurately, the where and when of the descent and ultimate crash. With Apple half the fun is spectating and wondering when the historians will say "they finally lost the plot". Oh, and try not to be underneath, inside, or invested (financially, or in the products) when it does hit.