I'll continue to use my mobile connection to do what it was defined to do, thanks. Or use the existing free wifi that shops and shopping centres already provide.
Targetted ads? Seriously? I bought a Velux blind about 2 months ago. I've had nothing but ads for Velux blinds ever since (locked down machine, no adblock etc). Because, y'know, buying that blind is going to be such a regular experience that it's good I see ads for it.