Customer needs to be guided(told)
The customer only knows best when they are led to believe that what was said to them in the pass still holds true with today. If open-source and linux are to be accepted they need to be marketed in the correct and current venue. Todays visual market media is still TV, and like in realestate it is location, location, location. There needs to be a major campaign to bring opensource and linux out of the dark and into the spot light.