Concepts are destroyed by the MBAs...
Ford concept cars, in common with all manufacturers, are great and really show great design and innovation.
Then they get strangled by the bone-headed MBA-trained "managers". Hence they end up with a set of revolting bland products that all share some pointless worldwide family relationship. Think how there's little difference between the Ka, Fiesta and Focus.
The old Ka was quirky. Marmite yes, but definitely unique. The new one is so bland it's not even worth describing (I can't even picture it in my mind such is its banal design).
They did it years ago with that utterly hideous Merkin-inspired fat-arsed bug-eyed Scorpio that flopped in Europe.
If only designers could give a damn about managing, or at least play the greasy pole game.