Ooohh Shiny - Not :)
Just a quick word to all the nonboi's on here who are wading in to the argument, stating that the only reason to buy an iPhone is because you like shiny things.
After being a pro user of Nokia's for about 12 years, interspersed with an occasional SE. I picked up an original iPod Touch when they were first released, which coincidentally is still my only "Mac". My main PC was handbuilt by me, and the other two in the house are build off old bits that still work....
Now with an aging N82 and iPod Touch that are both slowly dying from lots of use I find myself in the market for a new phone and mobile media/ game device... I've looked at various phones including the Hero and the iPhone 3GS, and the simple crux of it is that I want to have a single device that does all the things I want it too. Namely, make calls, sms and email as well as being able to play a few games and browse the web on the go and navigate on occasion when I'm in London Town.
Although the Hero is a lovely device, its musical and video performance is till sub par when even compared to the iPhone (give it another year and I think that this will be different though).
So I find myself resigned to the fact that the only device that will do both jobs reasonably well is the iPhone until Android improves (which I'm sure it will).
However I'll be dammed if I have to pay to get on to O2 absolutely rubbish network, so will instead wait until either I or a friend go on holiday to a location where you can just walk in to an Apple store and buy one for the same price as it would cost to buy a PAYG one here.