regarding MS ignoring El Reg
I would suggest that MS believe this site to be actively against them, mistaking reasonable debate of the issues that come with this "upgrade" for pure antiMS propganda.
That MS believe that ignoring ElReg will reduce it's significance shows just how out of touch they are with the community and their customers.
The cognoscenti come here for all sides of the arguement so they can make up their own minds about the issue and generally mistrust the marketting types who have repeatedly shown themselves to be damaging to the industry in general.
If MS and apple and any other company wish to remain viable in this field they need to remember they all made money with our support. We, the reg readership, are who is consulted during the purchasing process and even when we are initially ignored then you can guaranty that we will make certain that our "told you so" is heard everytime it goes wrong.
If you wish to retain our support and recomendation then transparity is paramount, if you do not like what we surmise without your input then by ignoring us you are making your own worse enemy.
We are neither blind, stupid nor powerless and treating us as if we were is going to be a very expensive option for you.
So my advice to MS is to remember that few people trust salesmen and others who get paid to promote products, they do however trust us because we are typically sincere and care about this subject for itself and our own self esteem.