"Both Google and Yahoo offer technologies like digital maps to newspapers and both syndicate their search engines to them, giving them a cut of resulting advertising revenue.
In addition, Google has what it has called “multimillion-dollar” licensing deals with The Associated Press and other news agencies like Agence France-Presse. It created a program to sell print ads, which it recently canceled."
"We’re not saying Google doesn’t deserve money for its magic. We’re just saying it should fairly share the wealth. What’s fair? Well, some percentage of gross revenues. As big as the Web business has become, it’s only in its infancy. Online advertising will continue to outpace ad spend overall, and content producers want to get on the ramp."
I think that business that dont evolve must die. If you havent figured out a way to monetize your business isnt googles fault, try something different, evolve and yes listen to your users. For many years we just had information from top down. Democratization of the information with internet shifted the balance of the "old media" and now they dont have a clue what is going on...
If you ask me how to monetize, I would say "I dont care". But I do know that instead of this finger pointing game their time would be better used in doing something more productive like, lets say, finding a fricking way of getting some money.