The mystique is gone already...
The mystique is gone already. As soon as Apple got into heavily subsidized consumer devices, the Apple mystique was doomed. When you have heavily subsidized phones, you just can't keep the secret. Apple devices are nothing special and if anything they are crippled and limited. Apple confuses usability with gutting features and flexibility.
Unfortunately, that doesn't work even with non-geeks. Not everyone is as stupid as your blatantly anti-intellectual attitude implies. Many people are quite able to fend for themselves and are demanding technology users. It's not 1976 anymore. You don't have to be an electronics technician to be a power user.
Attempting to redefine the term "geek" won't alter your fortunes.