Monopoly based mental block.
> You absolutely hit the nail on the head, there... whether they go to Apple or an Android, these folk radiate a "wow, this is what I always wanted my PC to be like" glow.
This has more to do with the fact that it isn't Windows than anything else. People have had this long established mental block encouraged by Lemming FUD. Everyone was conned into believing that PC equals DOS and Windows. Most users would have been better off served with something NOT from Microsoft. Yet the monopoly feedback loop and constant propaganda made everyone feel trapped.
Tablets offered a fresh start with a product that superficially seems different than everything else.
It allows people to get past the idea they can use only one brand of OS.