Re: Necessary Evil
> Unless we want to go the way of subscribed services for everything - and believe me that will drive the cost of watching TV through the roof - then some sort of advertising is necessary
No it won't. You will just have to be picky about what you consume. It's pretty easy to replace an overpriced cable subscription with a much cheaper set of streaming video subscriptions from Amazon, iTunes, and Netflix. First run material really isn't that expense and a lot of reruns are dirt cheap an nearly free (as they should be).
This isn't just theoretical anymore. You can take your collection of Tivo Watchlists to Amazon RIGHT NOW and see what the pricing would be like. It's no great mystery.