EA in the UK on STEAM...NOT YET !!!

Despite the announcement, EA games are still NOT available on Steam in the UK...least not in my part...dunno if anyone else in the UK is able to see any games from EA. Any searches of these new games just returns the lovely comment 'Not available in your region'. Now WTF does that mean? They make these wonderful announcements before Christmas...advertise a Sale with **% off....then make the UK wait until the sale finishes and still we can't buy anything. Pffff !!!